Original.
Stories worth making.
Original media, audiovisual formats and digital worlds. Things we believe should exist.
Originals / A territory to exploreCreative technology studio building digital products, intelligent systems and original media.
Explore the studio ↓We connect disciplines to take ideas from ambiguity to something real. Working with organizations. Making things of our own. Always learning from both.
We get close to how your organization works, find the opportunity and build the products, systems and experiences that move it forward.
Bring us a problem ↗Make a messy situation understandable. Opportunity discovery, product definition, prototypes and a clear technical plan.
Reduce friction and extend what teams can do. AI-enabled workflows, agents, knowledge systems and operational tools. Business intelligence, data analytics and strategic planning.
Software people actually use. Web applications, digital platforms, interactive websites and connected internal tools.
Technology as a creative medium. Generative systems, experimental interfaces, interactive experiences and new forms of storytelling.
The infrastructure behind creative output. Production workflows, automation, distribution and analytics that work together.
Focused pages built to convert: a clear offer, a working form and copy shaped by marketing best practices. For businesses, and for radio hosts, DJs and independent artists who need one place for their work, agenda and bookings.
Our own explorations
Original media, audiovisual formats and digital worlds. Things we believe should exist.
Originals / A territory to exploreMusic, scores and audiovisual experiments. Another way to make something felt.
Music / Play a sound sketchSmall tools, creative code and unusual interfaces. A place for the not-quite-figured-out.
Madriwere Lab / Live experimentMadriwere is an independent creative technology studio founded by Mariano Adrián.
It began as a personal workspace — the burrow — for building things across technology, design and media. Today, we work with organizations and create original projects of our own.
A place for people who are curious beyond their job title. Tomorrow, the burrow gets bigger.
Same curiosity. Bigger screens.A lead-generation landing page for a renovation and SMV windows company in Madrid. A cost estimator opens the conversation, and services, process, recent work and FAQs lead to a single action: booking a free home visit.
Landing page / Cost estimator / Lead captureWebsite design and development for a maker of custom luxury furniture for designers, architects and builders.
Website / Design / DevelopmentStrategy, visual direction and landing page design for a radio host, DJ, event host and actor: one site for his shows, agenda and bookings.
Strategy / Visual direction / Landing pageBusiness intelligence, data analytics and strategic planning for a learning management system that companies use to train their teams, turning platform data into decisions the business can act on.
BI / Data analytics / Strategic planning